Exploring В«linkВ» artwork and society, travelling and getting understand the new fullness of different cultures in the south west and you can Eastern, motivated the latest 34-year-dated architect and you can creator to convert the girl invention and you will education with the Imaginarium facility which gives modern clothing, jewelry, jewelry and you can toys.
Since the she didn’t select a lender which would agree the girl that loan centered on their small business, she is compelled to borrow funds out-of a microcredit organization that have a very high return speed
Contributed by an effective perception to show this lady imaginative interests for the a job in order to interest the woman opportunity towards the creating a brand name, in the she become a business. In the past 5 years, she encountered of numerous dangers, downs and ups, and found assistance and this helped her team endure and you may grow the girl info.
Because an associate of BizUp project, which is getting adopted because of the Base 787 and you can United nations Women and financed by the authorities of your Joined Kindgom, she currently operates on the all strategy out of this lady brand name and to the growing so you can paint process out of a structure for her clothes factors where she integrates traditional ethnic parts of the bedroom regarding Zmijanje out of Manjaca having a unique and you can modern research.
„Benefit must be made available to heritage. I am selecting community plus in general in something that is because of background and you will old-fashioned ornamentals,” Aleksandra says.
Zmijanje was a place from inside the north-west Bosnia, between metropolitan areas off Banja Luka, Mrkonjic Grad, Sanski Extremely and you may Kljuc, hence lived as the an administrative-territorial tool before the prevent of one’s 13th century and you will which after altered the limitations and you can meanings. Society and you will community of Zmijanje was in fact left to have generations and they was now present with the Orthodox Christian society in this region. The brand new recognisable Zmijanje embroidery is found on this new UNESCO Set of Intangible Cultural Community away from Mankind while the 2014.
Once the a scholar designer, Aleksandra worked for decade from inside the a design bureau inside the Banja Luka, because an accessories constructor and lighting developer. In 2011, she was being employed as a training assistant towards frameworks knowledge during the Thailand, as well as the anybody and you will people with the well away nation shown the lady the fresh richness they hold while the specifics of this cultural traditions they wanted to go back to from the traditions from their loved ones. When she returned the place to find Banja Luka, she become wanting an approach to perform some just like her Thai co-workers – promote her very own specific people a modern deal with. Out of this lady individual appeal and as an interest, she become focusing on the latest digitalisation of one’s Zmijanje embroidery.
After when she already been Imaginarium, compliment of a mentoring plan on the Japanese creativity service, she worked with company advisors and you can painters exactly who assisted their attention work.
„We been extremely broadly using my functions. Everything i is actually undertaking up to upcoming, We already been starting at the same time: ceramics, chairs, gowns, playthings, all sorts of things. ‘. It had been so when We been along with these clothes issues having a contemporary expression.”
Enjoying the best value and you can possibility of the woman structure that have conventional ornaments becoming exhibited all over the world, Aleksandra started focusing on which now recognisable brand name in the Bosnia and you may Herzegovina.
She produced a solid wood stamp which makes brand new Zmiping they into textile, Aleksandra creates a new appearance of their clothes, with gowns out-of adjustable thickness, elegant kimonos and blouses.
After which, once i try just starting to do the digitalisation of your Zmijanje embroidery, it said to myself: ‘Really, why-not do this?
Two years in the past, due to decreased profit, Aleksandra confronted the option of sometimes closure down the providers or trying to find an approach to funds it. She got it.