Strengthening this new test
Our shot is dependant on fifty families of prominent memes, many of which included a releasing meme such as and 20 different designs (such as, the initial “Charlie Section My Digit” video and 20 imitations/remixes of the video). Essentially, a complete test perform had been 1050 meme period (fifty families X 21 instances), yet not, just like the specific meme parents didn’t have a releasing meme like (elizabeth.grams. “Facepalm,” “Lolcats”), the finally take to contains 1013 tools to possess investigation. Determining widely known meme families could very well be a hopeless activity as a result of the active character regarding memes together with various methods to have researching its popularity (look at matters, likes/votes, quantity of derivations, quantity of states browsing efficiency, etc); however, we recommend here an organized procedure to recognize well-accepted meme parents centered on a mixture of academic and you may websites-centered supply.
Very first, with new KnowYourMeme databases (get a hold of together with Phillips, 2012 ; Shifman, 2013 a great, 2013 b), i built a listing of 1168 acknowledged meme families. To help you filter out the newest 50 top of them, we triangulated listing of common memes lookin during the academic documentation (Bauckhage, 2011 ; Knobel & Lankshear, 2007 ; Shifman, 2012 , 2013 b) using their se’s dominance. and you will Bing (into legitimacy and precision with the approach pick and ).
When good meme had multiple you https://datingranking.net/interracial-dating/ can easily titles, such as for instance “Charlie Part Me personally” and you may “Charlie Section My Hand – Again!,” we sought after the new identity you to definitely yielded the best level of serp’s and also have starred in the greatest amount of academic present. We rated new meme group predicated on the website dominance as well as the quantity of instructional sources one recognized him or her. Out of the 50 meme parents, 40 had been picked using this method. Ultimately, just like the informative source indexed merely memes up until 2010, to were more recent memes, i extra ten additional popular memes following a comparable techniques, however, instead triangulating the content having informative provide.
I put a combination of several prominent meme-built social media websites (Reddit and you will Tumblr), so you can to get 20 more instances of each one of the 50 meme family members. I utilized the titles of the 50 chose memes (elizabeth.g., “Charlie Piece Me personally”) while the browse requests throughout these social networking sites. Instead of typical-specific search engines like google such as for instance YouTube, this process allowed me to identify a mixture of well-known movies, photo, and text message types of your meme families. The internet sites in addition to enabled sorting according to its inner ranks systems: To have reddit, we made use of the vote rating, calculating the essential difference between confident (upvotes) and negative (downvotes) opinions; to have Tumblr, i accumulated the number of “likes” and you can “reblogs” (shares) a submission acquired. Following internal ranking systems, the new 20 hottest instances of each meme have been tested, typically using 15 away from reddit and 5 out-of Tumblr, while the previous is seen to be an even more reputable and you may respected resource. This process are picked so you’re able to greatest mirror the newest cumulative viewpoint and you will liking of your own profiles as the expressed because of the energetic voting or sharing, aiming to find the most accepted meaning that very associate times of each and every meme family relations. As detailed lower than, so it take to are confronted with each other stuff and you can network analyses.
Stuff research
New hit take to are read playing with decimal stuff analysis. The original phase of coding concerned about distinguishing the specific quiddities when you look at the per meme members of the family. For each and every meme including, this new coders listed an element of the possess you to definitely remained in the completely new meme or was indeed usually mutual from the most other instances of the same family members (such as for instance, a central profile, a certain words, or an object). A rooted, qualitative study one to followed so it initial phase produced four categories of quiddities, which taken into account every cases we looked at: target, step, certain reputation, general character (age.g. “child” or “cat”), and you will phrase. The whole corpus ended up being re-reviewed quantitatively, with respect to the five classes: For every meme such as for example are coded by a few programmers in order to have one or even more of the four quiddity designs. During this period, an enthusiastic intercoder reliability decide to try is actually conducted (discover below).