An advertisement centred as much as “kept people” in China went viral, provoking an emotional discussion about solitary feamales in the world.
The situation of single female, tend to stigmatised because “sheng nu” otherwise remaining women, has long been an interest of interest inside the a society you to definitely prioritises relationship and you can motherhood for women.
In an announcement with the BBC, SK-II Chairman Markus Strobel told you the fresh advert are part of “an international venture in order to inspire and you will encourage ladies to figure their destiny”.
“The movie brings white to your actual-lifetime dilemma of talented and you may brave Chinese lady impression pressured in order to wed before it turn 27, for concern about getting labelled ‘sheng nu'”.
Heavy demands out-of people
China’s ruling Communist Party tries to urge solitary female to wed, in order to offset a big sex instability due to the brand new has just concluded one-kid policy.
However, predicated on Leta Hong Fincher, composer of “Kept Lady: The brand new Resurgence from Gender Inequality in China”, solitary Chinese ladies are during the “a bona-fide flipping part” and lots of are beginning so you’re able to embrace a single life and push back brand new stigma.
Read moreMental ad in the China’s ‘leftover women’ goes widespread