About three look-established gender information names may use to create related consumer knowledge, considering an effective Wunderman Thompson strategic planning manager.
It really helps make lifestyle much easier”
Brands planning to construction joyous customers enjoy will want to look to reducing everyday life difficulties of women, make the most of technical and you can increase keeps and you will concerns you to target brand of lady demands, if you’re looking at women’s true prospective and you will range.
These are one of many fascinating learnings and unmined options from a good present intercourse investigation because of the Wunderman Thompson, named Filipina Pass, an improve of your agency’s first study, Filipina 2nd, inside 2017.
One another training sought for to learn the nation’s girls as more than merely market part laid out by its opportunities and you may responsibilities, but as vital data in the Philippine neighborhood, due to their own triumph and you will dreams.New 2021 research got two-fold, a 400-respondent decimal study followed closely by qualitative attention groups, around the ages, different earnings organizations, and different parts, like the nation’s Luzon, Visayas and you may Mindanao area groups.
Getting brands trying to would effective and you can important customers experience having female together with Filipina females, these are the ideal about three learnings:
Read moreExactly how names can happiness ladies in the fresh new Philippines