The next most significant aspect of a dating app is an intuitive interface
- Health status (mental and physical disorders)
- And many other factors
There are diverse niches but, before choosing one, be sure to research its popularity and possible profitability. For instance, creating a dating app for fans of a specific TV show is potentially dangerous because you cannot be sure of its long-term viability.
User Experience
The efforts of developers, marketers and business analysts will all be for nothing and your potential profits will never be realized if users cannot find the registration button or reply to the message. An app should be simple, lightweight, fresh and engaging. This is the only way to create not just another regular product, but a phenomenon, a successful business and a new way of life, eventually.
Every detail should be carefully considered. Everything from colors to navigation within an application has the potential to add value to your product. Features should make the most of a sera, location, push notifications, etc. One of the most influential factors in a viral dating app is the gamification principle. For example, on Tinder, you don’t need to reply to everyones messages; a swipe is enough to determine whether you like a user or not. Thanks to this concept, the application receives over 1.6 billion swipes per day, and its paid subscriber base is 6.03 million users.
Market and Competitor Research
To find out exactly what users expect from a dating app, you need to perform a SWOT analysis of direct and indirect competitors. This is where you should start with any idea. This approach will make your product more competitive.
